Pristine Lucy's (GmbH)

Once Upon a Time in Perfumery

 

The word perfume is used today to describe scented mixtures and is derived from the Latin word, "per fumus," meaning through smoke.

Perfume is a very interesting smoke. During the ancient times, smokes were only for the gods. The burning of animals and human sacrifices for pleasing the gods gave birth to perfumery. The use of incense and myrrh later followed. These scents graced millions of altars all over the world.

 

The golden age of perfumery started when the world discovered the use of flowers for perfume making – together with a variety of fruits that later turned to the discovery of almost every part of the plant to create perfumes. Later, the discovery of animal scents such as musk and civet, which can hold the sweeter and softer notes longer, opened a much greater spectrum for complex fragrances.

In the modern world, our preference for the perfect scent that stimulates the humanity’s olfactory system has evolved. Through a long process of trial and error, chemists create characters out of mixing chemicals to produce the scent that captivates the heart of the many. They seal them in beautiful bottles, place tags and labels and sell them. However, at the heart of it all is the same as what humans try to achieve when they burned sacrifices at the altars for the gods--- to please. Primarily, it is what you want to get every time you spray perfume.

 

​

Pristine Lucy’s – Once Upon a Time in Perfumery
(A Whimsical & Luxurious Fragrance Brand Concept)

​

Brand Story & Identity

​

Imagine a perfume house where every scent tells a fairy tale—a blend of nostalgia, fantasy, and timeless elegance. Pristine Lucy’s isn’t just a perfume brand; it’s an olfactory storybook, where each fragrance is a chapter from an enchanted world.

• Theme: "Where fairy tales meet haute parfumerie."

• Inspiration: Classic stories (Alice in Wonderland, Sleeping Beauty, Arabian Nights), mythical florals, and forgotten legends.

• Signature Touch: Vintage-inspired bottles with ornate caps, wax-sealed notes, and hand-painted details.

• ​

Signature Fragrances (Example Collection)

1. "Belle of the Ball"

   • Notes: Blood orange, midnight rose, vanilla bourbon, antique lace accord.

   • Story: A Cinderella-inspired scent—sparkling, romantic, with a hint of mystery.

2. "Dragon’s Kiss"

   • Notes: Smoldering amber, dragon’s blood resin, spiced saffron, leather.

   • Story: A bold, fiery unisex fragrance for the rogue prince or warrior princess.

3. "Moonflower’s Lullaby"**

   • Notes: Silver jasmine, moonlit musk, pearlescent vanilla, dew-drop greenery.

   • Story: A delicate, ethereal scent for dreamers under a twilight sky.

4. "Sorcerer’s Apothecary"

   • Notes: Aged parchment, ink-stained violets, absinthe, black cedar.

   • Story: A mysterious, genderless potion from an alchemist’s hidden workshop.

 

Packaging & Unboxing Experience

• Bottles: Hand-blown glass with gold filigree, stoppers shaped like enchanted keys or gemstones.

• Boxes: Embossed storybook-style packaging with a "Once Upon a Scent..." tagline.

• Extras: A handwritten "fairy tale scroll" explaining the fragrance’s lore, plus a sample of a future scent.

 

Marketing & Branding Magic

• Campaigns: "What’s Your Fairy Tale Scent?" (interactive quiz).

• Limited Editions: Collaborate with illustrators for collectible label art.

• Retail Experience: Pop-up shops designed like a royal perfumery or witch’s cottage.

 

Why It Stands Out?

• Niche Appeal: Targets literary lovers, fantasy fans, and luxury perfume collectors.

• Instagrammable: Ultra-aesthetic, shareable unboxing moments.

• Emotional Connection: Scents tied to storytelling—customers don’t just wear it, they live the tale.